B
M
Melanie Bowers
Meet
Melanie
CEO of the Guru Agency & the Guru Team 313
As the founder and CEO of the Guru Agency (formerly Guru Public Relations, Events & Concierge) and Guru Team 313, Bowers leads a full-service agency representing clients in corporate, entertainment, automotive, nonprofit, healthcare, and tech industries. She is widely recognized for orchestrating impactful PR, marketing, and communications campaigns for iconic brands such as Ford Motor Company, AT&T, Buick GMC, and Susan G. Komen. Her expertise has placed clients in premier media outlets including The New York Times, Inc. Magazine, E! News, and more.
Transformation doesn’t come from hype—it comes from clarity, connection, and courage.
Bowers has executed major campaigns tied to nationally recognized events, including the
North American International Auto Show (NAIAS), BET Awards, Essence Festival, Steve Harvey’s Neighborhood Awards, and numerous Chase Bank grand openings across Southeast Michigan. Her unparalleled ability to deliver results earned her the nickname “The Olivia Pope of Detroit” from Rolling Out and Madame Noire—a testament to her reputation for getting things done and handling high-stakes challenges with poise.
The Real PR
Guru
Her work has garnered significant recognition, including the Michigan Chronicle 40 Under 40 (2014), Who’s Who in Black Detroit (2015), DBusiness Magazine’s 30 in Their Thirties (2015), Role Model Magazine Award (2016), Best in Black Detroit Publicist (2017), the Spirit of Detroit Award, and the Career Mastered Emerging Leader Award (2020). In 2024, she was honored as PRSA Detroit’s Seasoned Professional of the Year—a crowning acknowledgment of her enduring excellence in public relations.
Why people love
Working
with Melanie Bowers
"Authentic and Impactful"
Melanie brings clarity, energy, and intention to every interaction—making people feel seen and heard.
"Strategic Vision with Heart"
She combines big-picture thinking with emotional intelligence, helping teams align purpose with performance.
"A Catalyst for Growth and Change"
Whether in a room of five or five hundred, Melanie challenges the status quo and empowers others to reimagine what’s possible.
PRSSA
BEST IN DETROIT
Seasoned Professional
DBUSINESS
30S IN THEIR 30S
Business Professional
SPIRIT OF
DETROIT AWARD
Outstanding Service
MI CHRONICLE
BEST IN BLACK
Publicist Award
MI CHRONICLE
40 UNDER 40
Business Professional